I know, I know...

You've filled out Ideal Client Profiles a zillion times.

You've defined their avatar and described their lifestyle over
and over again.

You've gone into so much detail, you've even named their kids and their goldfish!

And if you have to do it Yet. Again... you might just go crazy.

So why do you still get stuck
with clients that drive you batty?

They check all the right boxes.

They "should" be perfect.

And, yet... sometimes you'd rather stick a fork in your eye
than get on Zoom with them.

What's happening here?

Haven't you done it the way everyone says you should?

Attracting your ideal clients
starts with defining who they are, right?

See, that's the problem.

You've been starting in the wrong place.

Traditional, client-centered ideal client profiles are important.

Those details help you talk to your people in a way that says, "I get you."

But how many kids they have and whether they like coffee or tea
has nothing to do with whether they'll actually be YOUR ideal clients.

Because all those avatars ignore the MOST important thing:

YOU!

How you possibly love your clients if you haven't considered what's important to YOU?

For example, if you hate repeating the basics over and over, your ideal clients are NOT beginners.
They're experienced people looking for advanced strategies.

If you like to go in-depth and hate the surface-y work, your ideal clients aren't looking for a quick fix.
They're deep thinkers looking for long-term solutions.

But none of this comes from "picking" ideal client characteristics out of thin air.

It comes from knowing who YOU are first.